One suitcase, 8,000 kilometres
Arriving from China, the first lessons were not about business but about life: the language, paperwork, opening a bank account, signing a lease. Nearly everything Brandz now does for its clients was once walked through, inch by inch, by the founder himself.
Alsace · Haut-Kœnigsbourg
Learning France on foot
From Paris to Lyon, from Lille to Honfleur — years spent walking France's cities, business districts and decision-making culture. The French way of doing things was learned the hard way: trust first, business second.
Lille · Vieux-Lille
Ten years of two-way trade
Drawn back by China's market, he spent a decade commuting between the two countries: bringing French wines and consumer brands into Chinese fairs and distribution channels, and bringing Chinese partners into the business lounges of Olympique Lyonnais. That two-way experience is now Brandz's rarest asset.
Nanning · China-ASEAN Expo
Called back to France
After ten years in China, the French Ministry of Economy invited him back to start a company in France — to turn sixteen years of back-and-forth experience into a proper bridge. This time he did not return alone: he brought a full playbook with him.
Paris · La French Tech
Among the first Talent Permit holders
As one of the earliest foreign entrepreneurs granted the French Talent Residence Permit (Passeport Talent), he went through every step of the process first-hand — including every pitfall. That experience is now the foundation of how Brandz plans founder permit pathways for its clients.
CCI Nord Isère · Entrepreneuriat
Brandz: experience becomes process
Brandz was founded in Lyon (SIREN 947 978 565) and later moved its headquarters to Versailles, west of Paris. The positioning has never changed: turn twenty years of first-hand China-France experience into a deliverable, verifiable process for Chinese companies entering France.
Lyon → Versailles · Brand Group Z
Helping more founders land in France
Based in Paris with a support hub in Shanghai, a bilingual China-France team has broken the journey into five verifiable legs. Our story ends here — the next chapter, we hope, will be written together with your company.
Paris · Rooftop, Tour Eiffel
* All photographs in this chapter are from the Brandz team's and founder's own archives, documenting work and life across China and France between 2003 and 2026. Third-party individuals appear only in public-event group photos; for any portrait-rights concerns, please contact us.